When it comes to business ethics, I would think of Johnson & Johnson Tylenol poisoning incident in 1982.I have read something about that incident and I really admire the approach of JNJ to address the problem. Although the final death toll was identified as 7,JNJ still spent 100 million dollars to recover all of the millions of bottles of the drug from pharmacies and spent 500,000 dollars to alarm the doctors, hospitals and distribution in the shortest time. Would you really do that at risk of bearing huge losses? However,it is said that the key of the success of JNJ in dealing with the incident is that the company has a
Highest Principle of crisis ,which is in times of crisis, companies should consider the interests of the public and consumers in first place.
And in term of business ethics, the way that JNJ dealt with the problem successfully convey responsibility of the enterprise and obviously won the welcome and recognition of consumers.It’s a amzing case as far as I’m concerned. Of course ,except for that I feel bad for those 7 victims.
So we can see from the case that business ethics is a really vital aspect in running a confirm ,in addressing crises and in the whole market environment.