I have been keeping an eye on the ‘commercial bribery’ of Toyota happened in China these days.And since we did SWOT analysis of Toyota in last case,I am recently nterested to Toyota,including the ‘recall’happened in this spring.I just want to say…What is being wrong with Toyota?!I think,the SWOT of toyota may have to be reanalyzed now.
The firm is accused of illegally using rebates to entice dealers to push their customers to take Toyota car loans, according to Mr. Ye, head of the news center for the industry and commerce administration of Zhejiang province, which oversees Hangzhou.(From WSJ http://www.cn.wsj.com/gb/20100922/bch120244_ENversion.shtml)
Ethical?Not at all.I don’t know much about commercial bribery,but I can see maybe Toyota is too focus on its finance or profit that it has been going on a totally wrong way which would definitely destroy its reputation and might reduce its sales.
At the beginning of 2010,Toyota recalled 5.6 million cars and admitted their cars could have some kind of sudden acceleration problem because of its paddle. HOWEVER, it is found out that Toyota already knew this problem in 2007, but ignored the problem because the company thought that it was a small problem, that will have no effect on safety.
Also, some critics say that this problem occured because Toyota didn’t focus on its quality, instead, it only focused on increaseing its sales, and failed to keep up with its company’s philosophy, the ‘Toyota Way’. In addition to this, the critics also say that this large number of recall situation will damage Toyota’s image, and it will significantly decrease its sales.
Well,good luck,Toyota.