Apple’s new product Ipad is becoming more and more popular. It includes almost all the functions that a normal laptop does ,including WiFi, and it’s very light .Although it doesn’t have a physical keyboard or run a traditional operating system ,many people are thinking of letting Ipad replace their laptops on the road.
As a new kind of technology ,Ipad has definitely become the market-explorer in the area of touch-based tablet computer .I admire Jonathan Ive ,the lead designer of Ipad ,a lot! What a wonderful idea! But new area always has pros and cons. It’s reported that big computer companies such as ,Dell ,SAMSUNG or even Blackberry ,are also developing their new products. It seems that tablet computer has an enormous potential to replace laptop in the near future .What’s more, comparing to Ipad’s operating system, Microsoft is working on a touch-based tablet version of Windows that could make the slates even better laptop replacements.
So,will Ipad hold the place of market-leader in this area?Or, can Microsoft or any other companies challenge APPLE and displace it?
Personally, I hope that there will appear more tablet computer products so that consumers can have more selections, especially for someone like me who are used to Windows a lot.
Watch out ,big APPLE, refresh your strategy in positioning .Seems that followers are catching up quite fast.