Monthly Archives: April 2012

https://blogs.ubc.ca/seandales/2012/03/07/music-and-marketing/ Sean had carried out very intersting relationships between “music and marketing”. The idea of positioning of music had once came to me as well. Like Sean said, you can tell who’s playing just by the characteristic tone at times. … Continue reading →

  https://blogs.ubc.ca/keyili/2012/02/08/few-thoughts-on-brand-perception/#content Vivian has some interesting opinions on brand perception, she did her research and concluded that the concept “Brand perception” shows that ” not all well-known brands are good brands regarding their products/services (ex. McDonald’s), but people are more willing to … Continue reading →

As stated in the textbook, marketing is managing profitable customer relationships. The Ritz-Carlton hotel example from the textbook gives an excellent model of building customer relationship. As an important process of marketing, customer relationship management plays an essential role in … Continue reading →