Category Archives: Uncategorized

https://blogs.ubc.ca/seandales/2012/03/07/music-and-marketing/ Sean had carried out very intersting relationships between “music and marketing”. The idea of positioning of music had once came to me as well. Like Sean said, you can tell who’s playing just by the characteristic tone at times. … Continue reading →

  https://blogs.ubc.ca/keyili/2012/02/08/few-thoughts-on-brand-perception/#content Vivian has some interesting opinions on brand perception, she did her research and concluded that the concept “Brand perception” shows that ” not all well-known brands are good brands regarding their products/services (ex. McDonald’s), but people are more willing to … Continue reading →

As stated in the textbook, marketing is managing profitable customer relationships. The Ritz-Carlton hotel example from the textbook gives an excellent model of building customer relationship. As an important process of marketing, customer relationship management plays an essential role in … Continue reading →

After today’s lecture, I made some connections between marketing concepts and my dad’s business. It’s kinda practical. My father is a reseller of a factory of furniture. He has a very large store that is full of the productions of … Continue reading →

I am taking this course COMM296 and I would like to make a little introduction about myself in order to make sure my professor Ms.Burke and my fellow classmates can get a better idea of who I am. My name … Continue reading →

I have truly learnt a lot of things from Comm299, such as interview skills, resume and cover letter writing skills, different kinds of skills. One of the most important things I have learnt and from which,I have already been benefited, is … Continue reading →

Last summer,I co-organized a magazine publishing.It was a journal edited by the members of our school BBS.I was an associate editor.We called for manuscripts and got a lot of works.When we took our results to the publishinghouse,we realised that we … Continue reading →

Sweatshop accusations invariably get attention. Especially when it happens to a big company like Disney, whose name represents almost every child’s dream. I recently read an article about Disney when I was searching Christmas information about Disneyland which really shocked … Continue reading →

Recently, Adidas AG is expanding its business in China in an attempt to overtake rivals that have gained market share in recent years. It is said in an article that Adidas plans to open 500 new stores in China by … Continue reading →

  A news article on Wall Street Journal says that Starbucks is planning to triple its store count in China and meanwhile it is also going to sale more products in supermarkets. We can see that financial crisis has given … Continue reading →