WIth recent new smartphones being put on the market by Android and Apple, seems like Blackberry has been lingering in the shadows. The past years Blackberry’s sales have dropped by 74%.

In regards to Andrea Ho‘s blog, seeing what has happened to Blackberry over the past few years sparked my attention. I agree with Andrea that the smartphone market is continuously increasing and becoming more competitive. At the moment the main companies that are very successful are Apple and Android. These two companies seem to keep wowing the public and are always trying to keep the consumers interested.

My concern is on how Blackberry will recover from their losses in sales and demand for their product. With such high competition, how will Blackberry get itself back in gear? Even with Blackberry’s release of the new Z30, it barely made an impact in the market. Speaking of barely making an impact, I myself didn’t know that Blackberry had just released the new Z30 until i came across this blog post.

Where is Blackberry going to be in a few years? Will they still be focusing on smartphones, or switch to another niche?