Recently in the news there was a story about a subway station in Moscow that installed a ticket machine that instead of accepting money, it accepted exercise. With the increasing obesity rates around the world, it seems like more and more businesses seem to go through promoting a healthy life style while advertising for their business.

In the subway station, this special machine was installed next to the normal machines that only accept money. While attracting a crowd by its uniqueness and advertising, it gives people who are taking the subway the option of paying for their ticket or doing squats. The machine instructs the person to stand in a certain area in front of the machine and do 30 squats in 2 minutes and then they acquire their transit ticket.

The machine is a part of a campaign run by the Russian Olympic Committee to promote next year’s winter games and also to promote the importance of daily exercise.“We wanted to show that the Olympic Games is not just an international competition that people watch on TV, but that it is also about getting everyone involved in a sporting lifestyle,” Alexander Zhukov, president of the Russian Olympic Committee, told Russian news agency RIA Novosti.

I believe strongly in promoting healthy living and business should advertise their products through healthy living and exercise.

Video: https://www.youtube.com/watch?v=ojo9M1cPSPI