Character, integrity, and honour are what drive college athletes to perform, but are there more hidden incentives? The minority of us who DO know what goes on behind closed doors, choose to sweep the dirt under the rug.

Secrets

Although not a conventional or traditional business, college athletics is a massive “cash cow” for those who run it. A recent scandal broke out when an owner of a tattoo parlor was found with Ohio State memorabilia in his store. Further investigations were run, discovering that this man had exchanged cash, gifts, and prostitutes for the football memorabilia. This act of bribery, or favoritism is illegal in college sports. In addition to this breach of rules, the head coach had attempted to cover-up for his star athletes instead of reporting them. The business side of things proved more important than ethics (OSU and ultimately the NCAA would have lost a ton of money if the players or team was suspended).

“Be more concerned with your character than your reputation, because your character is what you really are; your reputation is merely what others think you are.” – John Wooden

Ohio State University