picture from : http://littlethings.nationwidechildrens.org/its-more-than-a-brand-its-a-promise/
In 1955, Walt Disney World was opening in Anaheim, California. At that time, people did not even have an idea of what they wanted in an amusement park. Similar to Apple or Facebook, Walt Disney World created and still creates a lot of value and profit through allowing people to embrace remarkable innovations; 510 acre theme park where people were actually in the place with all cartoons and game facilities.
I totally agree with Chris that creativity in business should be encouraged since the success and end products can change the world. However, the article also mentions that this requires individuals who are courageous enough and willing to take on high risks, because often the consumers have not realized their need and demand for the product yet due to its novelty.
Creating an astonishing product which is beyond people’s expectation will lead to great success. This can be achieved through a large project, such as Walt Disney World, or through a smaller project and becoming an icon of the industry. Walt Disney World also creates a lot opportunities in other fields, such as employment opportunities, animation industry, etc.
“Sometimes, when you build it, they do come.”—Chris Griffith
When the company offers a good or service, the consumers will come to it. It is a quote from a movie called Field of Dreams and it means something along of the lines of “just do it and then worry about the results”. It’s supposed to be like taking a risk and just creating a product and then the consumers will come. This also reflects that when there is only one in the field, there are no competitors and one gets the first move advantage. Helping customers realize the value of the product and growing the company at the same time are both exciting, because the influences can be lasting and have an impact worldwide.