Yesterday, the chart <Top 500 Asian brands> published in Hong Kong by World Brand Lab and World Executive Group. The top three brands are Samsung, Industrial and Commercial Bank of China and Japan’s Toyota, China, Japan and South Korea are included in the three countries with the most brand.
These 500 companies were comes from 19 different Asian countries and regions. China defeated Japan got the first place with 204 brands (included Hong Kong, Macao and Taiwan).That means more than 40% top 500 brand were born in China while Japan occupied 32.8% and only 9% South Korea brand were included.
Interestingly, in the <Brand loyalty survey in Asia> which brought out in the same time, Chinese showed a totally opposite reaction with Japanese. In Japanese citizens’ mind, the top 10 brands are all made in Japan while Chinese citizens chose 10 foreign brands. It shows that although Chinese companies shows a significant improvement on the international market, they are still cannot be accepted by local. From the poisonous milk power to the cheap smartphone, Chinese industry has become the spokesman to the stuff with cheap price and unfaithful quality in Chinese people’s mind deeply and might not be able to be changed in a short period.
It seems that Chinese brands still have a long way to go on rebuild the market inland.
News link:
Weiwei Guo,亚洲品牌500强揭晓 中国内地118个品牌上榜, Xinhuanet http://finance.huanqiu.com/world/2013-09/4406012.html
