This post is a response to Yuchuan(Kevin) Ding’s blog <Abercrombie & Fitch Refuses To Make Clothes For Large Women>.
Abercrombie&Fitch refused to stock sizes larger than L in women’s clothing because Mike Jeffries–CEO of Abercrombie “doesn’t want larger people shopping in his store, he wants thin and beautiful people.”(Said by Robin Lewis)
But this is not the first time that A&F did something indecent. In 2006, Jeffries declared that A&F would only hired good-looking people in their store because “good-looking people can attract other good-looking people”, he wanted his clothes were tries on by the people who looks good and cool.
Unfortunately, nearly two-thirds of America’s clothes-buyers need US size 14 or even larger while you cannot find women trousers larger than 10 in A&F. This means that Mike Jeffries’s policy will not only made him accused, but also will lead a failure on business. Without any doubt, A&F will lose a big amount of consumers because of this besotted decision.
At the same time, H&M begin to sell clothes with size 16 to 18 and hired some models with plus-size to show their new beachwear. Even some Japanese fashion magazines–which are famous for their models with washboard stomachs, hired some overweight model to be their cover person. It is hard to find a person looks good and cool, but consumers with size XL are everywhere.