Author Archives: jiyadassan

I was reading Alexandar Qu’s blogs and one of his posts caught my attention. Facebook would now like to track the hovering and movement of an individual’s mouse while on the website. One problem with this is the mountain of … Continue reading →

I was reading Cindy Fu’s blog and found her post about Bell, Rogers, and Telus quite interesting. The three main wireless network providers are threatened by the potential competition of Verizon in Canada. Michael Porter has provided us with a … Continue reading →

  A social enterprise creates solutions to social issues with the use of business principles. Blake Mycoskie the founder of TOMS created this company in 2006 after visiting Argentina. Mr. Mycoskie created a business model that was based on sustainable … Continue reading →

John Elkaim recently wrote a blog about how social data has changed the marketing landscape.  There has been a decline of mass media as social media has become rampant. Social media and consumers sites such as Facebook and Amazon are … Continue reading →

As defined by businessdictionary.com, organizational culture is “the values and behaviours that contribute to the unique social and psychological environment of an organization.” The goal of any manager is to get the best out of of its employees. It is … Continue reading →

  Metro and Loblaws, two of the country’s largest supermarket chains, are reporting “disappointing earnings.” Loblaw’s stock has dropped by 6% whereas Metro’s stock has dropped by 5%. Target has now entered the Canadian market and is planning to open up … Continue reading →

Ernst and Young: False Audits When companies are in a financial crunch, they are motivated to commit financial fraud. The three things that motivate them are pressure to commit the fraud, opportunity in order to hide the illegal act, and … Continue reading →

Gillette’s Cheap Razor Every company’s goal is to differentiate itself from others in order to appeal to the target market by creating points of differences. Gillette a unit of Procter and Gamble has done this very successfully. Twenty people from … Continue reading →

Canadian Auto Production  No matter how productive and efficient a company or industry is, external factors are bound to have a significant impact on the profitability. The exchange rate is one of the biggest factors in determining your success as … Continue reading →

  Marketing tragedy: When ads become apologies  “Communication experts” come up with ideas of promoting corporate products while referring to highly controversial or tragic events. At the time, it seems like a good idea until there is public backlash. Then … Continue reading →