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Monthly Archives: October 2013
Four Types of Media: Paid, Owned, Earned & Shared
One of the most important relationships to consider when putting together a content strategy is understanding the dynamics between your company’s paid owned, earned, and most recently, shared media channels. Contemporary marketing is an integrated approach that has just recently involved … Continue reading
Posted in eMarketing, Uncategorized
Tagged advertising, communications, earned, integrated marketing, marketing, media, owned, paid, shared, social media, user-generated content
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Google Hummingbird’s Impact on Stakeholders
At the end of September, Google revealed the biggest update in their search algorithm since “Caffeine” in 2010. Hummingbird provides users with a more relevant and comprehensive search that is supposed to accommodate advanced queries such as questions. Google’s end … Continue reading
Posted in eMarketing, Uncategorized
Tagged Algorithm, Google, Hummingbird, PageRanks, Search Engine, SEO
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