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Google Adwords for Amateurs
Getting your business to appear on the first page of Google is crucial to be top of mind and relevant in the eye of your consumers. You can only do so much to improve your SEO – organic search results. Search … Continue reading
Posted in eMarketing
Tagged advertising, Google Adwords, marketing, PageRanks, Search Engine, SEM
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Four Types of Media: Paid, Owned, Earned & Shared
One of the most important relationships to consider when putting together a content strategy is understanding the dynamics between your company’s paid owned, earned, and most recently, shared media channels. Contemporary marketing is an integrated approach that has just recently involved … Continue reading
Posted in eMarketing, Uncategorized
Tagged advertising, communications, earned, integrated marketing, marketing, media, owned, paid, shared, social media, user-generated content
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