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Monthly Archives: November 2013
Google Adwords for Amateurs
Getting your business to appear on the first page of Google is crucial to be top of mind and relevant in the eye of your consumers. You can only do so much to improve your SEO – organic search results. Search … Continue reading
Posted in eMarketing
Tagged advertising, Google Adwords, marketing, PageRanks, Search Engine, SEM
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Google Glass is Game-Changing Technology!
I’ve been fascinated with Google Glass and the technology around augmented reality (AR) that I researched further into it. Mashable describes AR as “a live, direct, or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated … Continue reading
Posted in eMarketing, New Technology
Tagged Augmented Reality, business, Google, google glass, integrated marketing, technology
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Mobile Marketing Trends of 2014
In the New Year, marketers will be smart to dedicate a good portion of their budgets on optimizing their presence on mobile. 5 of my predictions for top mobile marketing trends of 2014 include: 1. Image focused content. People are deriving … Continue reading
Posted in Uncategorized
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Social Media Disasters
In the social media age there is a brilliant opportunity for brands to be in direct communication with their target consumer on a real-time basis. Social media allows consumers to be a part of this brand building journey. User generated … Continue reading
Posted in eMarketing
Tagged communications, facebook, social media, social media marketing, twitter, user-generated content
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Ways in Which You Can Measure the ROI of Your Social Media Marketing
We live in a world of brand storytelling, emphasizing the importance of brand transparency and authenticity. This means that the return on social media investment isn’t necessarily measured in dollars. Some key performance indicators (KPIs) could be: number of page … Continue reading
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Movember – a brilliant campaign that has diffused over social media and reached the world
What is Movember? The idea of Movember was born in Melbourne, Australia in 2003 with the vision to change the way we see men’s health. More specifically, it brings awareness to prostate and testicular cancer that effect 1 in every … Continue reading
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