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Category Archives: eMarketing
Google Adwords for Amateurs
Getting your business to appear on the first page of Google is crucial to be top of mind and relevant in the eye of your consumers. You can only do so much to improve your SEO – organic search results. Search … Continue reading
Google Glass is Game-Changing Technology!
I’ve been fascinated with Google Glass and the technology around augmented reality (AR) that I researched further into it. Mashable describes AR as “a live, direct, or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated … Continue reading
Posted in New Technology
Tagged Augmented Reality, business, eMarketing, Google, google glass, integrated marketing, technology
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Social Media Disasters
In the social media age there is a brilliant opportunity for brands to be in direct communication with their target consumer on a real-time basis. Social media allows consumers to be a part of this brand building journey. User generated … Continue reading
Four Types of Media: Paid, Owned, Earned & Shared
One of the most important relationships to consider when putting together a content strategy is understanding the dynamics between your company’s paid owned, earned, and most recently, shared media channels. Contemporary marketing is an integrated approach that has just recently involved … Continue reading
Posted in Uncategorized
Tagged advertising, communications, earned, eMarketing, integrated marketing, marketing, media, owned, paid, shared, social media, user-generated content
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Google Hummingbird’s Impact on Stakeholders
At the end of September, Google revealed the biggest update in their search algorithm since “Caffeine” in 2010. Hummingbird provides users with a more relevant and comprehensive search that is supposed to accommodate advanced queries such as questions. Google’s end … Continue reading
Posted in Uncategorized
Tagged Algorithm, eMarketing, Google, Hummingbird, PageRanks, Search Engine, SEO
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