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Mobile Marketing Trends of 2014
In the New Year, marketers will be smart to dedicate a good portion of their budgets on optimizing their presence on mobile. 5 of my predictions for top mobile marketing trends of 2014 include: 1. Image focused content. People are deriving … Continue reading
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Ways in Which You Can Measure the ROI of Your Social Media Marketing
We live in a world of brand storytelling, emphasizing the importance of brand transparency and authenticity. This means that the return on social media investment isn’t necessarily measured in dollars. Some key performance indicators (KPIs) could be: number of page … Continue reading
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Movember – a brilliant campaign that has diffused over social media and reached the world
What is Movember? The idea of Movember was born in Melbourne, Australia in 2003 with the vision to change the way we see men’s health. More specifically, it brings awareness to prostate and testicular cancer that effect 1 in every … Continue reading
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Four Types of Media: Paid, Owned, Earned & Shared
One of the most important relationships to consider when putting together a content strategy is understanding the dynamics between your company’s paid owned, earned, and most recently, shared media channels. Contemporary marketing is an integrated approach that has just recently involved … Continue reading
Posted in eMarketing, Uncategorized
Tagged advertising, communications, earned, integrated marketing, marketing, media, owned, paid, shared, social media, user-generated content
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Google Hummingbird’s Impact on Stakeholders
At the end of September, Google revealed the biggest update in their search algorithm since “Caffeine” in 2010. Hummingbird provides users with a more relevant and comprehensive search that is supposed to accommodate advanced queries such as questions. Google’s end … Continue reading
Posted in eMarketing, Uncategorized
Tagged Algorithm, Google, Hummingbird, PageRanks, Search Engine, SEO
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Apps that I can’t live without
Apps have become a hot consumer trend within the last couple of years. It is hard to imagine life without interacting with these apps on a daily basis keep me balanced, organized, social, entertained, and educated. I have separated my … Continue reading
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What I learned at EA
This past summer I interned for the leading global interactive software company, Electronic Arts Inc. I had the unique responsibility of defining the brand voice for an iOS app that was under the EA Sports umbrella called Yogify. As the … Continue reading
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My Secrets to Living a Healthy Fun & Balanced Life!
A couple of people now have asked me how I stay balanced. I was taken aback by this deep question with both flattery and confusion at first. I had never viewed myself as a “balanced person”, however, these questions required … Continue reading
Coach chooses Snooki!
I was just browsing through some of my classmates blogs when I came upon Crystals piece called “Playing Dirty” about designer labels giving Snooki free handbags. This notion would be flattering to most; however, these companies such as Coach are … Continue reading
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Dove’s Mission to Eliminate Beauty Stereotyping
Thanks to The Urban Stranger, my good friend Berkley Loh’s blog, I uncovered an old great Dove commerical that I believe is deserving to write about. I remember seeing the Real Beauty Campaign for the first time in my early years … Continue reading
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