Tag Archives: integrated marketing

Google Glass is Game-Changing Technology!

I’ve been fascinated with Google Glass and the technology around augmented reality (AR) that I researched further into it. Mashable describes AR as “a live, direct, or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated … Continue reading

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Four Types of Media: Paid, Owned, Earned & Shared

One of the most important relationships to consider when putting together a content strategy is understanding the dynamics between your company’s paid owned, earned, and most recently, shared media channels. Contemporary marketing is an integrated approach that has just recently involved … Continue reading

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