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Four Types of Media: Paid, Owned, Earned & Shared
One of the most important relationships to consider when putting together a content strategy is understanding the dynamics between your company’s paid owned, earned, and most recently, shared media channels. Contemporary marketing is an integrated approach that has just recently involved … Continue reading
Posted in eMarketing, Uncategorized
Tagged advertising, communications, earned, integrated marketing, marketing, media, owned, paid, shared, social media, user-generated content
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