With the use of the TMall website by Alibaba, 50000 oysters from New Zealand was harvested and shipped to mainland China. These oysters were shipped by an army off delivery man for over 67 hours and arrived alive at the doorsteps of more that 30,000 students. Despite this action being a logistical feature, it was a part of a continuous effort to make “global e-commerce accessible to the world” (Gelles, 2014).

In my opinion, the concept of a global e-commerce being quickly accessible to citizens in China is a demonstration of the Stakeholder Theory. The company, Alibaba, has figured out where the interest of customers lay – fresh, fast and premium quality goods. By satisfying the demand of fresh goods and high quality products, Alibaba’s worth is mainly based on delivery speed.

Furthermore by having an “online market”, not only local but international sellers as well can easily communicate with their customers on an agreeable price. I believe that the endless cooperation between the different stakeholders – the New Zealand fisherman, dedicated delivery men, and the customers – is what makes e-commerce more successful and global. Thus by not focusing on solely on financial and monetary aspects, the company, Alibaba, is succeeding in “making capitalism tick” (Freedman, 2004).

Bibliography:

Gelles, D. (2014, September 10). Alibaba is Bringing Luxury Fast, to Chinese Middle Class. Retrieved from New York TImes: http://dealbook.nytimes.com/2014/09/10/alibaba-is-bringing-luxury-fast-to-chinas-middle-