Giving is our Future
Monday, October 10th, 2011
TOMS is a very unique company. They would match every pair of shoes purchased with a pair of new shoes given to a child in need. This is a very good marketing strategy to have because it sets them apart from other companies that already exist. This leads me to say that I strongly agree with Angela Qin‘s Blog. TOMS Shoes creates a different image for their company by personally travelling to different countries to provide children in need the shoes they deserve.
Continuing from what Angela said, “TOMS is very smart to capitalize on consumers as marketers”, is absolutely one of the successful tactics that TOMS had. When TOMS first was made, I did not see myself ever purchasing one. But as time went by, people such as friends and family started wearing it. And because the trend is to have one, it changed how I felt about TOMS. After knowing that they are extremely comfortable AND purchasing them will help children in need, I was sold. It’s refreshing to see a company not only focus on making profit, but also take action in global issues.
I definitely went though the consumer decision process when I purchased my first pair of TOMS. I recognized the need when I saw it rise up in the fashion trend. I went ahead and searched for information and found out about their excellent One for One movement. I evaluated the alternatives by browsing other available shoes and then decided on purchasing TOMS. During postpurchase the I realized that TOMS’ performance absolutely exceeded my expectations, so I was delighted with the product and did not inhibit any postpurchase dissonance.
The following video is amazing. One word, happiness.
