Hey everyone,

Two of my classmates and I just completed a presentation on Bing Ads. We learnt a lot about how Bing Ads work and what factors determine the ad’s position. One of the key takeaways from this presentation was why businesses should use Bing Ads over competitor sites, such as Google AdWords. The search engine site the business choses to advertise on depends on their target audience. Bing users tends to be an older demographic and is popular in Asian countries, so if this is your business’ target use Bing Ads to increase consumers’ awareness, website traffic, and purchases.

Take a look at the slides for more information about Bing Ads!

comm-464-bing-ad

Take care,

Jocelyn