Month: November 2010

It’s the time of the year again, yeah!

The stores are starting to prepare for Christmas with crazy sale and different types of advertising emails are coming in. Christmas is a crucial time for many business to boost their sales and generate a huge amount of revenue.

Today I want to dicuss the topic of web marketing. As I read on a newspaper billions of dollars are spent in online advertising during December as fortunes are made and lost. In the world of web marketing, Christmas is a period of creative overdrive as we try to woo the people who have saved their peenies and looneys and entiice them to buy different products as the ultimate gift for someone they love. It can also be a very sad time for people as they struggle through many ads convincing them that they must buy this or that to prove that they love someone. Since Christmas is more like a Western thing, some people from other cultures may be offended at the sight of all the Xmas images and ad copy littering the Internet, so company have to be careful when designing their ads.

Free shipping and free gifts might be a big attraction for all the online shoppers, since everyone wants to get the most out of their products with the lowest cost. So if company can afford to provide it, they should definitely consider it. Furthermore, gift cards and certificates are also different options for online shoppers. People might become loyal customers to the company and they will not only come back to shop during Christmas time but also during normal time.It is tempting for webmasters and site owners to take out huge marketing campaigns with pay-per-click search engines leading up to Christmas. If this is an area that is new to you, proceed with caution. Pay per click can be very productive but can also turn into a financial black hole if you aren’t careful. So company should be clear with payment option on their website.

Finally, the second wave of midterms have ended, and finally I have time to update my lovely marketing blog.

I kinda want to talk about the Apple Iphone4 today, because I just got my Iphone4 about 2 weeks ago. Cheers. To me, purchasing a Iphone is the kind of decision that is mostly influenced by the people around me. Many of my friends are using either Iphone or Blackberry. For people going for Iphone, apps and facetime are the two main reasons; and for people going for Blackberry, bbm is the main reason.

So reference group or peer pressure is really a key thing for marketing among teenagers. Reference groups have an influence on purchasing behavior, but the level of influence will depend on where the product will be consumed-in public or in private-and whether the product is a want or a need. If we properly advertise the product as a cool item and a hit item to have among friends, that product may therefore become popular. Social norms have an impact on the behaviour of consumers in the marketplace. All behavior is driven by some motivating force and the motivating force that drives purchasing behavior is social acceptance. In other words, consumers are often influenced in their purchasing decisions by whether or not they believe that a particular purchase will or will not lead to social acceptance among their friends or groups.