Finally, the second wave of midterms have ended, and finally I have time to update my lovely marketing blog.
I kinda want to talk about the Apple Iphone4 today, because I just got my Iphone4 about 2 weeks ago. Cheers. To me, purchasing a Iphone is the kind of decision that is mostly influenced by the people around me. Many of my friends are using either Iphone or Blackberry. For people going for Iphone, apps and facetime are the two main reasons; and for people going for Blackberry, bbm is the main reason.
So reference group or peer pressure is really a key thing for marketing among teenagers. Reference groups have an influence on purchasing behavior, but the level of influence will depend on where the product will be consumed-in public or in private-and whether the product is a want or a need. If we properly advertise the product as a cool item and a hit item to have among friends, that product may therefore become popular. Social norms have an impact on the behaviour of consumers in the marketplace. All behavior is driven by some motivating force and the motivating force that drives purchasing behavior is social acceptance. In other words, consumers are often influenced in their purchasing decisions by whether or not they believe that a particular purchase will or will not lead to social acceptance among their friends or groups.