There are thousands of causes across the world for which people hold fundraising events and awareness campaigns, but one of the most successful in recent years has been Movember. The Movember foundation has been running charity events since 2004 in Australia and New Zealand, but in 2007 the campaign was launched in North America and parts of Europe and has really taken off. The premise: men grow a moustache for the month of November in order to raise awareness and funds for prostate cancer research. I think the marketing of this ‘event’ has been so successful because how simple and noticeable is its driving force – the moustache. It creates humor, conversation, spawns competition and comradery, and all this has a compounding effect on the awareness of the issues. Granted, it can become just something to do, a joke or a statement, but overall the fundraising aspect has had amazing results – in 2009, $7.8 million was raised in Canada alone for prostate cancer research.