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A recent article from Huffington Post reported that the Luxury Marketing Council have started to be more aware of the growing Latino market for luxury goods in North America.  The Luxury Marketing Council consists of marketing professionals and executives from luxury brands such as Bentley Motors, Cartier, Armani, and many other luxurious brands. The writer of the article suggested that Hispanic households with income over $110,000 and more have increased 221% and that African Americans and Latinos now spent 47% of their income on luxury goods. The writer also suggested three marketing strategies that the luxury brands can do to attract Latinos in which she noted the importance of culture, context, and language.
http://www.huffingtonpost.com/lili-gil/breaking-stereotypes-the-_b_985275.html