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According to a recent article from Business Wire, Tiffany & Co (a famous luxury company that sells jewelry) launched a website named “Tiffany & Co. Corporate Responsibility” that describes and reports the company’s achievements and goals they have on corporate, environmental, and social responsibility. For example, the website clarifies the origin of the diamonds and precious metals. It also provided the company’s goals on improving the mining standards in various areas, as well as hoping to help the economies of diamond-producing nations. Moreover, TIffany & Co. have donated 2 percent of its earning to charities and have also signed the United Nations Global Compact. The company had also made effort in environmental responsibility by using certified sustainable materials for its packaging. The chairman of Tiffany & Co., Michael J. Kowalski, explained, “Our position as a leader in the luxury jewelry market gives us the opportunity and the responsibility to set an example for the industry and to conduct our business in a manner that is consistent with our core beliefs–protection of the environment, respect for human rights and support for the communities in which we do business.”