Source: http://supercell-www-content.s3-website-us-east-1.amazonaws.com/201401/cache/images/made/b136aec39c9210cd/CoC_titlescreen_2013_1440_727_c1.jpg

As an avid fan of the mobile application, Clash of Clans, I decided to do some more research into what has already struck me as an incredible business. Clash of Clans is an online mobile game created by Supercell, a company based primarily in Helsinki, Finland. What I find interesting about the sales portion of the game is that while the game itself is free to play, many players will still spend money on the game in order to progress more quickly due to their own impatience and pressure from their war teams. Supercell itself is a small company, and hearing of its small, devised organization reminded me of the class focused on marketing and decision making. Supercell is divided into multiple groups, each responsible for a different aspect of the company with almost complete power over that aspect. Other than schedules which they are to follow, there is nobody with complete power in the organization and the CEO himself states that his goal is to be “the world’s least powerful CEO”. The games themselves are played by millions of people around the world, though only five people are needed to keep them running. The small company and de-centralized business model helps efficiency in decision-making as well as a constant production of different and new ideas.

Source:

http://www.forbes.com/sites/karstenstrauss/2013/04/18/the-2-4-million-per-day-company-supercell/