Month: November 2010

Living in Hong Kong for almost all my life, i have never seen that much snow in my life….ever. There is a  good side and a bad side to this. Bad side is, i can no longer play my soccer and this blistering cold is just too unbearable for someone who is use to a a hot and humid weather. On the good side, I can finally snowboarding for the first time in my life 🙂 . Dont get me wrong but ive done skiing. I just wanted to try something new. One of the most important gears of snowbaording is a good pair of goggles. From what ive read from my fellow classmates Randy Grewal\’s Blog, it seems like goggles has become more a a fashion than a funcitonal product. Now you can get various designs, blue red, mixed colours and etc.  I just cant wait to get a pair of these super cool looking goggles

Just recently i was looking through some interesting marketing techniques in sports.  Living in North America, it would only make sense to look at how companies market in American Football, College football to be exact. From the image, you can see that the bud light can is of the LSU team. But is this ethical? If fans were to enter into the stadium, wouldnt this “fan can” engourage binge drinking? From my opoinoin it does, because what better way is there to show your support for the team.

Everywhere in the media, people are always discussing the way food is made now these days. Whether its organic, low fat, low salt, and etc, everybody trying to be healthy and all that stuff. And from my classmate’s  Kenneth Qiu\’s Blog we actually have to go to the extent that we  ‘trick’ the younger generation by packaging baby carrots like chips so that they would be more inclined to eat them??? What has society turned into?? I believe that the way solve the unhealthy eating style is through education, not just school, but also through the parents. If only kids these days spend a little more time outdoors playing more sports and little less time playing life sucking  computer games and just eat i think that people would be more healthy. Therefore there would be no need for these ridiculous products such as baby carrots packaged as chips.

Axe never stops coming up with great ads, however THIS by far, is the best I think. Nothing beats an ad with the combination of sex and humour, a sprinkle of cheekiness, which is borderline dumb. THIS AD WAS AWESOME. Because of this, i actually went to save ons just to check out what was so special about the shower gel(it smelled awesome FYI). This ad will will probably keep you ROFLing, if that’s even an actual term for about 3-4 times, but after you might just start hating it. But if you do, theres always Dennis Saintclaire and Monica Blake!!!!!!

In the world we live in today, companies use of celebrity can be seen everywhere and it seems like it is a “winning formula” for building company image and to market goods and services. Looking through a recent market research, it showed that the highest recall commercials were ones with celebrities in them.

Advertisers do this because they believe that the company’s image can be built through the celebrity which allows for greater attention for consumers, leading  to  greater profits. However, the downside to the attachment of celebrities  and products is that celebrities are often unstable, meaning they often have scandals, and their fame fluctuates. When fame goes down, the brand goes down, and vice versa.

An example of this can be found through the link below which talks about how tigers recent scandal has affected marketing campaigns.

http://www.bnet.com/blog/advertising-business/tiger-woods-8217-endorsement-deals-are-toast/3743