Over this past summer, Old Spice commericials became an internet phenomenon. Ive seen them on TV ads, billboards, and all over YOUTUBE. Thier views have been in the millions. I belive that their campaign was very successful as they even convinced me to buy one. of of their deoderant sticks. They were able to promote thier products usinng relatively cheap channels such as YOUTUBE. Comments over their adson youtube are usually replied personally which allows people to feel personally involed in their product. It is also interesting to see how a big company expliots social networking and viral video sites in order to ‘tap’ into the younger generation. Their ads can be seen on https://www.youtube.com/user/OldSpice .
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