As I read through Richards’ blog, I find it’s interesting that more and more music lovers choose and use online music streaming service to access their favorite songs. They have shifted their ways of listening music from purchasing the traditional albums to access free online streaming music sites. This change has resulted in continuous decreasing of album sales in the mainstream market. Spotify is a recognized online music streaming service provider in this emerging market.

As one of music lovers and funs, I appreciate Spotify has stepped in and brought the innovation to the new market.

Firstly, Spotify brings innovation of media technology to the music industry. Spotify gives you instant access to whatever you like at anytime and anywhere. Spotify works on your computer, mobile, tablet and TV and allow you download music legally and listen to offline.

Secondly, Spotify creates new market by attracting different set of consumers. Formerly, the only and illegal way to download free music is to download pirate version through file sharing platforms.  The majority of listeners choose to download pirate version music because they have no enough motivation to purchase albums or online music. Spotify provides free and legal download for this type of consumer.

Thirdly, Spotify creates new value network. Spotify has acquired The Echo Nest means the importance of digital technology used in music industry. In addition, Spotify has established the partnership with Yahoo. Yahoo will integrate Spotify’s music service into its media network.

In conclusion, Spotify has generated the disruptive innovation to the music industry. The new market and value network created by Spotify are making challenge and disruption on the existing market of albums and download purchasing, and illegal downloads.

Reference:

Music Industry and Online Music Streaming- A Response to Will Zhang’s blog

Image Reference:

https://press.spotify.com/int/2013/01/22/logotype/