By reading Genesia Tang’s blog, I learned that “Sandwich Me In” is a small restaurant that produces sandwiches and salads in Chicago.Its core value of sustainability differentiates this business from others.
From my point of view, “Sandwich Me In” is a successful and sustainable business. Though it’s unable to generate large amounts of profit as large corporations do, but the business value held inside is admirable and the social impacts delivered are no less than multinational corporations. There are several reasons to support “Sandwich Me In” is successful and sustainable.
Firstly, the sustainable value held and shared in “Sandwich Me In” precisely fits Michael Porter’s famous Five Forces of Competitive Position model. For most of companies, their only goals are profit maximization,no matter what kind of negative impacts to our societies. “Sandwich Me In” stands out through its mission of making a world a better place and brightening people’s lives.The restaurant development focuses on the connection between society benefits and economic progress.
Secondly, “Sandwich Me In” creates the society benefits through its operation in several aspects.Within two years, it produces zero ecological footprints; it regenerates used cooking oil as biofuel and generates wind energy to power up restaurant etc. These sustainable practices allow “Sandwich Me In” to differentiate from other competitors and attract those environmentally conscious customers besides the normal customers.
In conclusion, “Sandwich Me In” is a successful business because it demonstratesits competitive strength of sustainability and creates positive influence on the society.
References:
https://blogs.ubc.ca/genesiatang/2014/10/21/sandwich-me-in-sustainability-at-its-core/
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