With the advancement of technology today, there are many different ways for businesses to interact with consumers and potential consumers. The internet is a great way for businesses to go about marketing their brand. There is MySpace, blogs, Twitter, Facebook fan pages and many more. In this day and age, it appears that all the youth have cellphones, Facebook accounts and you can add Twitter to that real soon. Youth are the up and coming consumers that businesses need to cater to.
Most youth have grown up with cable, internet and cellular devices that it has become part of their everyday life. Many can only express themselves and their thoughts through the use of these tools. MySpace and Facebook allow people to add friends(who are more like acquaintances), share about themselves and their opinions with videos, photos and pages. Businesses have noticed the social media crazed youth of today and have responded by advertising on Facebook, making pages for people to “like” and utilizing Twitter.
Twitter was recently added to my arsenal. I decided I might as well get an account now seeing as I would eventually have to get one because everyone else would have one. It is a fairly simple tool to use for anyone who has basic computer knowledge. I can follow friends, celebrities, and my favourite athletes like Steve Nash and DeMar DeRozan. Companies like m&m can be followed as well. Then all you need to do is tweet and read.
In many ways, the reason for businesses to utilize Twitter should be the same reason I decided to get Twitter. Eventually, many people will have it. In order to get ahead, they need to anticipate the trends of youth and young adults or they may lose consumers to competitors who are riding the wave.
