Marketing ethics refers to the philosophical examination, from a moral standpoint, of particular marketing issues that are matters of moral judgement.

One of the biggest targets of marketers are children. Sometimes children can be an easy target when it comes to selling a product to them. But, there are several ethical issues when we talk about marketing to children.

For example, companies have become notorious for the use of psychologists in their advertising and marketing campaigns. What the companies do is that when trying to create marketing strategy, they will involve psychologist to tell them about tactics that they can use to influence children.

But, is this practice ethical?

http://www.articlesbase.com/advertising-articles/ethical-issues-when-marketing-to-children-1897536.html