Back in August, after an awful first half of the year, J.C. Penney CEO Ron Johnson described to Wall Street analysts how he was going to turn the struggling discount store chain around. The centerpiece of his plan was to turn each JCP into a faux main street featuring differently branded shops, such as Levi’s, Izod and Liz Claiborne.

Target’s new ad campaign for the fall is titled, “Introducing The Shops at Target.” The commercial features shoppers strolling down an ersatz main street visiting differently branded shops, such as Kirna Zabete, Patch NYC, and Odin.

Looks to be the same strategy but, who was first?

https://www.youtube.com/watch?feature=player_embedded&v=4CxwY6blXuw