Month: October 2010

So I just watched the “facebook” movie. It was excellent. However, the biggest question that the movie left me with was how did facebook sell for so much money?

People say its about the marketing rights that facebook grants. This is how they sell advertisements to different companies and the companies advertisements give facebook its wealth. I wonder about this though, they claim facebook is a marketers heaven, yet when it was sold there was no extential marketing happening on facebook, no Coke adds, no Macdonalds adds, no CJA adds or anything else like that.

Another thing was the opportunities that facebook presents to marketers and I wonder how I would market on facebook if I was hired to. However I have not been so I wonder what your ideas are???

When I’m looking online to buy something and my parents walk into the room, they always cringe. I guess the world I live in is different from theirs because I always shop online. My parents have a great mistrust of the online system. They fear that the product they pay for will be wrong or different from expected, they fear that they will get “scammed” and their money will disappear into thin air along with the item that they are buying, and they also fear that they can’t accurately decide what they want online, for example, if they order a size 10 pair of shoes it will not fit.

I, however dont suffer from the afflictions. When I shop online all I can think about is how much of a better deal I can get online compared to a store and how many more products there are to choose from. For example, I just bought a pair of skis online. These were 60% off their original price, plus an additional $100 off as well as free handling and shipping. This was an amazing deal. I had to spend lots of time on the internet but eventually I found the product that i wanted at the price I wanted it.

I think that the world has changed. In fact, I know that the world has changed. Internet buying is in and its an efficient and cheaper way of shopping. Of course, it has its disadvantages, but I think that if you put in the effort the reward will be greater.

10 years ago mixed martial arts was virtually unheard of until three people came into the picture. The first two are the Fertetas brothers who are the majority owners of a major mixed martial arts corporation, and the third one is Dana White. These three individuals changed the face of the sport and their company, turning it from a brutal and barbaric sport that was never watch to the fastest growing sport in America.
How they did this? you might ask, the answer is marketing.
Dana White is an online marketing genius using twitter and other online websites, he has captured followers and fans who listen to what he says daily and who are constantly updated on MMA facts from websites like bloody elbow and other known ones.
What Dana did was take an old MMA company and buy them out. Keep all their fighters and create his own product. With his company called UFC he has created value for it. By saying that only great fighters fight in the UFC and creating different titles that are only won through the UFC he has created a superior product, effectively branded it, and made it into a well known and liked sport

I have recently found a really cool, really local, and really unknown band called the Wilderness Crew. I think that their music is amazing and that they could be something great. However, they are not well known and barely have any fans.
This has led me to wonder how some bands make it and others don’t, after some research, I have come to understand that they become great because of marketing. What any band has to do is get their music out there; in essence, they have to market their product.
In this day and age the best way to do that initially is online; WebPages should be created, YouTube videos, and other online sites should be created and utilized. After this, bands need to create a physical reality. They do this by performing concerts, touring, and meeting with people. Ultimately, this is all marketing, what a band needs to do is place value on their music, which is one of the definitions of marketing. A band needs a marketer, and a good one, in order to be successful and I want to try to figure out how to do that.

Check them out!!!