I have recently found a really cool, really local, and really unknown band called the Wilderness Crew. I think that their music is amazing and that they could be something great. However, they are not well known and barely have any fans.
This has led me to wonder how some bands make it and others don’t, after some research, I have come to understand that they become great because of marketing. What any band has to do is get their music out there; in essence, they have to market their product.
In this day and age the best way to do that initially is online; WebPages should be created, YouTube videos, and other online sites should be created and utilized. After this, bands need to create a physical reality. They do this by performing concerts, touring, and meeting with people. Ultimately, this is all marketing, what a band needs to do is place value on their music, which is one of the definitions of marketing. A band needs a marketer, and a good one, in order to be successful and I want to try to figure out how to do that.
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