10 years ago mixed martial arts was virtually unheard of until three people came into the picture. The first two are the Fertetas brothers who are the majority owners of a major mixed martial arts corporation, and the third one is Dana White. These three individuals changed the face of the sport and their company, turning it from a brutal and barbaric sport that was never watch to the fastest growing sport in America.
How they did this? you might ask, the answer is marketing.
Dana White is an online marketing genius using twitter and other online websites, he has captured followers and fans who listen to what he says daily and who are constantly updated on MMA facts from websites like bloody elbow and other known ones.
What Dana did was take an old MMA company and buy them out. Keep all their fighters and create his own product. With his company called UFC he has created value for it. By saying that only great fighters fight in the UFC and creating different titles that are only won through the UFC he has created a superior product, effectively branded it, and made it into a well known and liked sport
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