http://www.searchenginepeople.com/blog/social-media-secret.html
“Most people fail miserably at Social Media Marketing! Why? Because they don’t really get what it’s all about. They think it’s about promoting their companies. It’s not; it’s about MAKING FRIENDS.”
I do not claim to be a social marketer, in fact, I far from that. However, I seemed to have surrounded myself with people who are always online doing social media and marketing themselves.
When Facebook, Twitter, and other forms of online communication first arose I was hesitant to get involved. I seemed to be the only one who didn’t have Facebook and the only friend who refused to use Twitter.
Nevertheless my perspectives have now changed. I see how my friends talk to each other online constantly, they are always in contact with each other and always know what each other are doing. In addition to just themselves, they have begun to meet new people online. One of my friends has formed a friendship with a UFC/MMA fighter called Pat Berry and he has also managed to get an interview with him. Another friends that I have starts many of her relationships online. When she first meets someone she adds them. Then she talks to them online and eventually they become friends. She networks like crazy meeting so many people that I just can’t keep up.
This is why I have realized that social media is not about promoting themselves or their companies, its about making friends with everyone online. Its about forming bonds with the people online to make them feel like individuals instead of part of a corporate chain.
The media blog that I have linked this to taught me a lot as well as solidify many views that I previously had.