Alexandra Downing Watkins and Joy Richu presented the class with the evolution of salon.com, an Online Magazine that has a wide range of readership. The website was founded by David Talbot in 1995 and topics include many aspects of journalism, such as politics, news and entertainment. Salon.com was very successful at introducing the Salon Radio that gives readers the opportunities to download music and interviews online.

Through the web designs on salon.com, we can see that advertisements are increasing in number because the ads are a source of revenue for the company. The 2009 salon.com website contains advertisements at the top, and the more recent layout in the website contains many more ads displayed on the page. This following article shows the layout for many other websites that contains advertisements and the impact of online advertising.

http://www.smashingmagazine.com/2008/12/03/online-advertising-and-its-impact-on-web-design/

Salon.com later faced a stock market crash ” The Dot-Com Downturn” in 2000, and were not making the profits that were expected to be earned. Many internet companies were also affected by this market crash, and this website teach investors on what they can learn about this stock market crash.

http://www.theinvestorsjournal.com/lessons-from-the-dot-com-bubble

However, Salon. com was still able to be nominated for the “Best Interactive Feature” in a 2009 National Magazine Awards with a number of other achievements.

http://images.salon.com/press/awards/

In February 2011, Salon.com failed to merge with Newser.com and faced many obstacles. In October 2011, there is an relaunch of the website under the banner of “Amercian Spring” by the founder of salon.com.

http://www.huffingtonpost.com/2011/09/27/salon-ceo-site-relaunch_n_981992.html

– Yu-Ting (Tiffany) Cheng