Social Media Creating Social Change: The Arab Spring

Social media has begun to not only connect people on a global scale, but has started to create social change within societies. The Arab Spring is a revolutionary wave of demonstrators and protesters in the Arab that began on December 18th, 2010 with intentions to force rulers out of power through civil uprisings.  The triggering event that caused this uprising throughout many countries was the self-immolation of Mohamed Bouazizi in protest of police corruption and ill treatment in Tunisia.  This sparked unrest within Algeria, Jordan, Egypt and Yemen as well as other countries.  There has been success within these four countries as the public has overthrown the government.

 

The way in which this revolution is different from those in the past is that the Internet has played an important role whereas before, the Internet was not a contributing factor whatsoever.  With social networking websites such as Facebook and Twitter being incorporated into these social movements, people are able to spread information much quicker as well as voice their opinions and start online communities.  The role of social media:

 

a)    Allows the mobilization of protesters rapidly

b)   Undermines a regimes legitimacy

c)   And increases national and international exposure to a regimes atrocities

 

Internet usage within the Middle East had grown an exponential 1,825.3% between 2000 and 2010 including an increasing number of Facebook users to this day.  In April 2010 there were close to 15 million users on Facebook and one year later the numbers had nearly doubled to 27,711,503 users.  As of March 2011, there were 1,150,292 active users on the micro-blogging site Twitter that generated 22,750,000 tweets.  Twitter user Hani Morsi from Egypt tweeted “Social media has created a sort of Alternate Space for receiving a dormant public consciousness, into a sentient, dynamic social discourse” in 2011.

 

Internet traffic within Egypt dropped drastically on January 27th 2011 due to authorities restricting access by shutting down the countries official Domain Name System in order to prevent the mobilization of anti-government protesters.  However, on February 2nd after President Barak Obama stated that the Internet ban should come to an end, connectivity had been re-established by the four main Egyptian service providers.

 

The Internet and social media has allowed for people all over the world to come together for causes, like the Arab Spring to create change.  During the presentation, I was continuously reminded of other social movements that took place and were highly public due to the publicity received on social networking sites.  Two that came to mind were the Occupy Movement, and KONY 2012.  Both of these movements, although not political, revolved largely around social networking sites.  For example almost all of the publicity gained by the KONY 2012 movement were gained through Twitter and Facebook.  The Invisible Children organization which created the KONY 2012 movement asked celebrities like Rihanna to tweet about the subject creating awareness.   This created a great deal of publicity on a global scale.  Allowing the public to be emotionally moved by what they know and band together to create awareness can lead to change.  Regardless of the controversy surrounding the KONY 2012 movement, it shows great similarities to the Arab Spring.  I believe that this recent use of the Internet and social networking sites will continue to create change in the future.

 

– Alyssa Gauk

Dancing Baby

Today in my Journalism 100 class, Matt and Frances gave a presentation about the ‘Dancing Baby’ video that was released and went viral in 1996.

https://www.youtube.com/watch?v=-5x5OXfe9KY

The video was created using ‘Kinetix’ animations software by a team including Michael Girard.  Social networking sites like YouTube and Facebook weren’t created at the time, but the video did go viral through e-mails and compulsive forums.  It was even broadcast on TV, appeared in video games, and was shown during the half time of basketball games.

This dancing baby video wasn’t marketed, which means that people were able to take the video and adapt it and remix it into their own versions.  Many times, people would just take the same animation loop and apply a different audio, mainly a different song.  I found a version that actually incorporated a ‘baby rap’ as the song that used an edited baby laughing as the lyrics to a beat.

https://www.youtube.com/watch?v=UIcJUfFWbTE&feature=related

The original dancing baby video was one of the very first viral Internet videos and Internet memes.  The dancing baby is still popular today as people are continuing to upload their own variations of the original content.  This video was uploaded as recently as 2009 which shows that the internet meme has persisted.

https://www.youtube.com/watch?v=H9H28BpDwjs&feature=related

Although the dancing baby was very popular in the late 90’s and is still viewed today, more recent videos have had similar exposure.  One example that I thought of before Matt and Frances even mentioned it in their presentation was the Nyan Cat.

https://www.youtube.com/watch?v=QH2-TGUlwu4

This video is very similar to the dancing baby in that it just an animation loop replayed with simple, yet somewhat annoying, audio in the background.   It has gone extremely viral and reached over 60,000,000 views in less than a year on YouTube alone. Like the dancing baby, the Nyan Cat video wasn’t marketed.  There are many different types of Nyan Cats on YouTube today.  Here is one of my favorites:

https://www.youtube.com/watch?v=3KT_89gi2Dk

I have learned from this presentation how such simple animation loops can go viral, and when they are not marketed, how people love to use the content to make their own version of the video.  This can be seen in the 90’s with the dancing baby video and in 2011 with the Nyan Cat videos.  The only difference between the 90’s and today is how these videos are spreading.  Today with social networking sites such as Facebook, Twitter, Tumbler and the most important video site, YouTube, videos can be shared and viewed by millions almost instantly.  The use of smartphones has also allowed for quicker and more constant access to these videos.  Today it is also much easier for people to manipulate an original video.   This explains why there are thousands of variations of the Nyan Cat and more recent variations of the dancing baby.

I’ve actually noticed a similar trend occurring right now on YouTube with the “Sh*t xxx Say” meme.    “Sh*t Girls Say” was uploaded in December 2011 and many people now are creating their own versions of the video.  There is even a “Sh*t UBC Says” which has become quite popular.

https://www.youtube.com/watch?v=_i0JvZ5rGk8

– Alyssa Gauk