Getting children to watch Disney movies isn’t very hard. Getting them to eat Disney fruits won’t be hard either.

 Recently, retail stores like Walmart (WMT) and Target (TGT) have started to put Disney character images on produces, to attract more children customers. With the generic idea that children like junk food over healthy produce, this idea seems genius. From the market point of view, this not only allow for more customer penetrations, but also higher sales. From the societal perspective, this allows more children to be fed healthier options, instead of the prominent processed goods.

 Personally, if there is any area for recommendations, it might make even bigger hit in the market if retails were able to match the Disney characters to the type of produce they endorse. For example, Snow White princess could be linked with apples, while Jungle Book gets linked with bananas. Although not all of Disney character can be matched by the themes, even having the characters’ colour match the produce they endorse could attract more eyes.

This overall idea seems like another ‘painkiller’ business strategy. Not only does it improve revenue in perspective of the market, but also the amount of produce children will consume.

Picture Source: http://www.businessweek.com/articles/2013-10-18/selling-spider-man-apples-and-mickey-mouse-grapes-by-the-billions

Article Source: http://www.businessweek.com/articles/2013-10-18/selling-spider-man-apples-and-mickey-mouse-grapes-by-the-billions