The main product theme for McDonald’s (MCD) is timeless; it never changes. But it’s menu is tweaked here and there internationally throughout.

 The chain has apparently moved on to making pork McNuggets in China. The source says that in response to some Chinese locals being more accustomed to the taste of pork or local meat, McDonald’s has added a new option to its menu. This customized addition supposedly would serve as a more profitable alternative to the traditional McNuggets. The new addition, Spicy Pork McBites, seems like a potentially successful marketing strategy. However, personally, it seems a bit too unnecessary.

     Although it might seem like the company is very accommodating in that it’s trying to satisfy customers all over the world, I think it is also important to realize that it is a fast-food chain restaurant. When people purchase from McDonald’s, they most likely are not looking for a AAA graded beef patty or fresh olive-oil deep fry batter. McDonald’s is taken for what it is: a place to eat fast food. In regarding every different type of ingredient preferences of different cultures globally, McDonald’s might be losing it’s grip that it might be more profitable to re-design it’s package to be more appealing, than trying to change the meat in it’s products’ 3-second taste bliss.

Perhaps, this strategy might be more suitable for countries like India, where the population is largely religious and simply don’t consume beef. The market demand in India for veggie burgers is huge, whereas the market demand for pork nuggets in China is relatively small.

Picture Source: http://www.thebeijinger.com/sites/default/files/u265699/rsz_mcbites3_1.jpg

Article Source: http://qz.com/147913/mcdonalds-new-china-tactic-is-catering-to-the-nations-voracious-love-of-pork/