Christmas is approaching, and companies have launched their new products just in time for your Christmas parties! As I read from Lauren’s blog , two brands of alcoholic whipped cream have hit the liquor store shelves. They come in a variety of flavors, and its your choice to add them on top of your Christmas desserts, hot cocoa, or any type of cocktail! It adds a festive spirit to your traditional whipped cream. Try it, but enjoy it responsibly. 🙂
Recently, H&M has surprised the media and captured consumers’ attention through its creative marketing strategies. One example is its use of 3D Projection Mapping, as seen in this video on Adverblog, which shows how H&M uses 3D projections along with music to unveil its new flagship store in Amsterdam. It would be an overwhelming experience to see this in person!
I realized that I’ve become so obsessed with the digital world lately I’d rather upload my pictures on Facebook rather than get them printed in a photo lab. After reading this article from Adweek blogs, I agree that we should compile our favorite Facebook moments into a book. I loved the idea of making all the memories in digital life more “real” and permanent.”
Check out this clever re-branding case study of Pepsi into Pecsi in Argentina. The locals had difficulty in pronouncing the “ps” sound in Pepsi, so BBDO creatively changed its name and marketed it as Pecsi on its advertisements, bottles, websites, et cetera. The strategy worked and even marketers in Spain followed suit and adopted the name Pesi for its consumers.
I came across the most creative iPad ebook on this article from the Huffington Post . I am impressed by the technological advances and how creative the developers of these iPad apps are. I actually liked the original, simple version of Alice in Wonderland ebook on my iPad until I found out about this colorful and interactive version. This “Alice on the iPad” has definitely caught my attention!
After reading my classmate Seuree Kim’s blog post, I was reminded of how much marketing is involved in this holiday and the money I spent on Halloween costumes and products. It is definitely a great opportunity for marketers to add a twist to their products through new packaging, adding spooky halloween-related gifts, or even creating new Halloween advertisements as Snicker’s did this year.
Check out their new Halloween commercial! Be warned, the lady in the ad creeps me out! 
Bored of ordering pizza over the phone? You should definitely try Pizza Hut’s iPhone app, a brilliant, fun mobile ordering experience which was created to capture customer’s interest and attract new customers. You will be able to make a pizza from scratch by selecting the toppings and size, add a side order of chicken wings, and even toss those chicken wings into a sauce. It makes ordering a pizza a form of entertainment and also provides a game for you to play with while you’re waiting for your pizza to be delivered. You also get 20% discount, so why not download the app and catch the latest trend of mobile ordering? Find out more about this cool iPhone app on this blog: Adverblog
If you have been to New York City’s Times Square, you would have felt overwhelmed by the neon lights, flickering billboards, and all the giant video screen. To stand out from its competitors, the American Eagle Outfitters Flagship store in Times Square adopted a creative business marketing plan called the “15 Seconds of Fame”. Customers who make a purchase from the store are invited to have their photo taken and broadcasted on the huge LED display atop the store to get their “15 seconds of Fame”. All of Times Square will be able to see the picture, and also a message if you wish to include one. This offers customers a fun and different experience; moreover, it creates a new landmark for the bustling city. Definitely pay a visit to the store when you visit the Big Apple next time!
Google has recently introduced a box to attach to your TV, which makes it smarter through downloading contents from the Internet like a computer. You will be able to Facebok, send tweets on Twitter, or view pictures you have stored on your computer. What Google saw was not just the opportunity to finally merge the Internet and television together; the tech company wanted to reach and advertise to the 4 billion TV users worldwide. Its goal was to reach more people who are watching television to use Google’s online services, such as G-mail, Google Maps, Youtube, so they will be exposed to Google’s advertising. If you want to learn more about how Google TV works, watch the video “Introducing Google TV” from Youtube. Enjoy!
Evian Rollerblading Babies. You must have watched this video on Youtube, on someone’s blog, or even on television, because the little babies are just so adorable and popular! In 2009, this commercial even made it as the most watched online commercial online ever. This creative campaign was launched by Evian to promote itself as a source of youth. The company hoped to further enhance its image as a water recommended for mother and babies into a water of youth to live young. These lively Rollerblading Babies became tremendously successful as they gained popularity along with the growing consumer lifestyle trend to stay younger and healthier. Evian has certainly captured the consumer’s interest again by creating a new value for the brand in the bottled water market.