This afternoon, when I was walking by the Rocky Mountain Chocolate Factory store on Robson Street, I was reminded of the upcoming Halloween by spooky eyeballs and vampires heads. Yes, they were caramel apples! Rocky Mountain Chocolate Factory’s caramel apples always remind me of different holiday seasons, such as Christmas, Easter, and Valentine’s Day. As if those adorable holiday-themed apples weren’t enticing enough, they also feature candy-making demonstrations which are always irresistible and a strong marketing strategy. It’s simply a pleasure to watch how the chocolate maker spin an apple in hot caramel or make fudge at the spot. 

And it doesn’t just stop there, because as you are staring in curiosity at the candy-making process outside the display window, the smell of caramel lures you to go in and take a look at the large portions of hand-made chocolate and fudge in many varieties.

 In addition to the in-store candy-making process and the high standard of products, their high level of customer service is another marketing advantage.  The incessant samples of  warm fudge given out by their friendly sales staff is an efficient way of advertising. With the positive experience and ambience, the staff of Rocky Mountain Chocolate Factory makes it hard for you to walk out without one of them!