Recently, H&M has surprised the media and captured consumers’ attention through its creative marketing strategies. One example is its use of 3D Projection Mapping, as seen in this video on Adverblog, which shows how H&M uses 3D projections along with music to unveil its new flagship store in Amsterdam. It would be an overwhelming experience to see this in person!
I realized that I’ve become so obsessed with the digital world lately I’d rather upload my pictures on Facebook rather than get them printed in a photo lab. After reading this article from Adweek blogs, I agree that we should compile our favorite Facebook moments into a book. I loved the idea of making all the memories in digital life more “real” and permanent.”
Check out this clever re-branding case study of Pepsi into Pecsi in Argentina. The locals had difficulty in pronouncing the “ps” sound in Pepsi, so BBDO creatively changed its name and marketed it as Pecsi on its advertisements, bottles, websites, et cetera. The strategy worked and even marketers in Spain followed suit and adopted the name Pesi for its consumers.
I came across the most creative iPad ebook on this article from the Huffington Post . I am impressed by the technological advances and how creative the developers of these iPad apps are. I actually liked the original, simple version of Alice in Wonderland ebook on my iPad until I found out about this colorful and interactive version. This “Alice on the iPad” has definitely caught my attention!
After reading my classmate Seuree Kim’s blog post, I was reminded of how much marketing is involved in this holiday and the money I spent on Halloween costumes and products. It is definitely a great opportunity for marketers to add a twist to their products through new packaging, adding spooky halloween-related gifts, or even creating new Halloween advertisements as Snicker’s did this year.
Check out their new Halloween commercial! Be warned, the lady in the ad creeps me out! 