After reading my classmate Seuree Kim’s blog post, I was reminded of how much marketing is involved in this holiday and the money I spent on Halloween costumes and products. It is definitely a great opportunity for marketers to add a twist to their products through new packaging, adding spooky halloween-related gifts, or even creating new Halloween advertisements as Snicker’s did this year.
Check out their new Halloween commercial! Be warned, the lady in the ad creeps me out!