If you have been to New York City’s Times Square, you would have felt overwhelmed by the neon lights, flickering billboards, and all the giant video screen. To stand out from its competitors,  the American Eagle Outfitters Flagship store  in Times Square adopted a creative business marketing plan called the “15 Seconds of Fame”. Customers who make a purchase from the store are invited to have their photo taken and broadcasted on the huge LED display atop the store to get their “15 seconds of Fame”. All of Times Square will be able to see the picture, and also a message if you wish to include one.  This offers customers a fun and different experience; moreover, it creates a new landmark for the bustling city. Definitely pay a visit to the store when you visit the Big Apple next time!