Eugene Chan beautifully demonstrated effective product placement in James Bond movies. It is something that impressed me when I saw the last two films of the popular serie. So I decided to investigate a little more on the subject and found a website ranking the 10 most shameless product placements in movie history.
In that list, we find movies such as E.T. (Reese), Transformers (GM), I, Robot (Audi; Converse), and Mac and Me (McDonald’s). This is definitely a trend that is growing. It allows to reduce movies’ costs and increase overall profitability. Companies are seeking to be part of what they believe are going to be the next top box-office franchise so they can get a high visibility in a particular market.
According to director Michael Bay, integrating products as part of movies is just part of today’s reality: