JP's Place!

Wow! I wish I could have been there when they were filming this commercial! Kobe Bryant, Lebron James, Roger Federer, Rafael Nadal, Wayne Rooney, Ronaldinho. Who else?! All those superstars from different sports praticing at the same place at the same time. Kind of unrealistic, but still interesting!

The ad is really evocative of Nike’s motto ”Just do it”; on this point, I have to give Nike two thumbs up. After seeing the commercial, I get my sneakers and go for a 5 mile run (or maybe 2). But, and there’s a but, I’m not sure I’ll get my Nike running shoes. One would ask why, of course! The answer is quite simple. To watch so many superstars in an ad, it makes you wonder how much it has cost to produce it. On the one hand, you may consider that it’s Nike’s own business to spend its money the way it intends to. That is totally true. But on the other hand, you may have in mind all those young people working in Asia and in other parts of the world in Nike’s suppliers’ factories. This cheap labor assembles Nike’s shoes, which are sold at high prices, but does not get the benefit of these tremendous selling prices. I can’t give you facts without a more profound research, but I think the situation is still clear enough to have something to think about.

One could argue that I don’t understand nothing to this industry, that the other important competitors are acting the same way, and so on. Yes, maybe he would be right. Maybe I am blind, idealistic. Maybe.

I guess I should go grab my pair of Nikes and go for I run so I can think about all that…Maybe.